Singapore – The ARRIS 2014 Consumer Entertainment Index, launched in APAC on June 18, reveals consumer demand for personalised entertainment is driving several key trends in global content consumption, with significant implications for tomorrow’s entertainment services. Broadcast TV remains the staple of in-home entertainment, with a near universal 96% penetration rate in the APAC region and new implications for multi-screen and multi-room viewing. The vast majority of APAC … [Read more...] about 2014 ARRIS research reveals consumers are finding new ways to get personalised entertainment