BENGALURU – Amazon.in today launched its new campaign ‘Ab Sehan Kyun Karna’ along with announcing their first Amazon Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the New Year.   With this campaign, Amazon.in wants to tap into the cultural truth that people in India generally manage with less-than-desired products and wait for special occasions such as Anniversaries and Birthdays to replace/upgrade them. The focus of the … [Read more...] about Amazon.in launches new campaign