Television is increasing its profitability in advertising spending against other traditional and new media in the Asia Pacific, though its days of domination are numbered. Research firm, eMarketers, predicts that globally, by year 2015, television’s lead over its closest competitor, the internet, will be reduced by 7.1 per cent. At present however, television still leads by a distance. The medium increased its share of the Asia Pacifi c advertising market in Q1 this year, against … [Read more...] about TV holds its own, but only just