Mumbai-based TV network 9X Media, is set to launch a new regional music channel using its existing OASYS integrated playout system from leading broadcast playout automation specialists, BroadStream Solutions. “When it comes to a new channel launch, all we have to do is literally ‘plug-in’ the software and play” said Nikkhil Shirodkar, VP Network Operations at 9X Media. “It is the fastest and most easily scalable playout system in the market today and has saved us an … [Read more...] about 9X Media to launch new regional channel
9XM
9XM forays into licensing & merchandising for Bade-Chote and Bheegi Billi
Mumbai - India’s Bollywood music channel – 9XM, has partnered with Kids Media India Pvt. Ltd (KMI) to create a full licensing & merchandising program around the channels’ popular characters – Bade-Chote and Bheegi Billi by extending them into the product & promotional licensing space in India. Commenting on the initiative, Pawan Jailkhani, executive vice president, sales, INX Media Pvt. Ltd, says, “We think it’s time now for these characters to come out of TV … [Read more...] about 9XM forays into licensing & merchandising for Bade-Chote and Bheegi Billi
New addition to 9XM family – Badshah Bhai
Mumbai - Having received an overwhelming response from viewers for its animated characters - Bheegi Billi, Bade-Chote and Betel Nuts - 9XM will introduce another unique animated character called Badshah Bhai, starting 6 July 2009. Vikas Varma, head music entertainment channels, 9XM, says, "I am confident, that Badshah Bhai will receive an equally encouraging response from all the viewers of 9XM." … [Read more...] about New addition to 9XM family – Badshah Bhai
9XM’s new programming line-up in the UK
INX Network has confirmed to Television Asia Plus of its new programming line-up to its Bollywood music channel - 9XM - in the United Kingdom, starting 15 June 2009. 9XM plans to widen its viewer base, catering to audience across age groups by providing various different genres of entertainment. The new programming line-up will comprise of the best of Bollywood music, fiction and mythological shows. As part of the programming band, 9X shows will be shifted to 9XM, including Black, Rasm-E-Rasoi, … [Read more...] about 9XM’s new programming line-up in the UK