Mumbai – Having received an overwhelming response from viewers for its animated characters – Bheegi Billi, Bade-Chote and Betel Nuts – 9XM will introduce another unique animated character called Badshah Bhai, starting 6 July 2009. Vikas Varma, head music entertainment channels, 9XM, says, “I am confident, that Badshah Bhai will receive an equally encouraging response from all the viewers of 9XM.”