Why has it been chosen as a case study? After more than a decade since it first premiered and instantly struck a chord with viewers, Who Wants to Be a Millionaire? has continued to grow around the world with new sales, anniversary specials and a successful spin-off show, Who Wants To Be A Millionaire? Hot Seat. In Asia Pacific, the Japanese and Vietnamese versions continue to be strong performers, while Who Wants To Be A Millionaire? Hot Seat is winning its timeslot in its daily airing on Nine … [Read more...] about Asia’s wannabe millionaires