The 2016 edition of SPORTELAsia saw a 22% increase in new organisations present compared to the previous year. This year raked in 736 registered attendees representing more than 371 companies across 47 countrieswith 40% of the attendees of C-level. The three-day conference kicked off with expert panel discussion on ‘China: What’s Next’, - focusing on the future of sports content in China. With a population of nearly 1.4 billion people, China is a vast market with the largest number of … [Read more...] about Surge in sports content – China in focus