Astro retained its position as the top destination for Raya and Ramadan entertainment, with 94% of the total Malay TV audience who watched Astro Malay channels during the Raya period of 12 to 26 May 2021. The pandemic may have put a halt to gatherings, but Astro continued to entertain the audience with its 'Buka Lembaran Baharu' festive theme by offering over 370 Ramadan and Raya (RaRa) shows across multi-platforms. On-demand viewing of RaRa content grew exponentially, with close to 7mn … [Read more...] about Astro Raya and Ramadan content winning Malay viewers
Channel: Pay TV
NBCUniversal International Networks, Foxtel Group to launch exclusive DreamWorks Channel in Australia
In an Australian first, FOXTEL and NBCUniversal International Networks (NBCUIN), will officially launch DreamWorks – the 24-hour channel dedicated to kids and family entertainment – from July 1, offering FOXTEL customers access to the hugely popular content from one of the world’s most recognisable animation studios. The DreamWorks channel currently airs in 34 territories across Asia Pacific, Africa, Europe, and the Middle East. Following the success of FOXTEL’s DreamWorks pop-up channel in … [Read more...] about NBCUniversal International Networks, Foxtel Group to launch exclusive DreamWorks Channel in Australia
MTV India, SaltScout, and SEEDS launch celebrity fundraiser for COVID-19 relief
As the nation continues to reel under the Covid Crisis, the need for communities to come together towards helping each other has never been more imperative. India’s leading youth entertainment brand, MTV has always been at the forefront of inspiring positive change and channeling the power of collaboration. As the first chapter of its latest MTV Cancel Covid initiative, the iconic youth brand in collaboration with SaltScout, an online e-commerce platform that supports fundraising for social … [Read more...] about MTV India, SaltScout, and SEEDS launch celebrity fundraiser for COVID-19 relief
Viacom18 enters into a strategic partnership with LaLiga
Viacom18 Media, India’s youngest and leading media conglomerate, continues to raise the bar by challenging itself to ensure that Indian viewers are provided with entertainment that is differentiated and fresh. Home to some of India’s more exciting and entertaining properties, Viacom18’s flagship youth brand MTV has now teamed up with LaLiga to bring the Spanish Football League exclusively to the Indian sub-continent for the next 3 years. Enabled and supported by Rise Worldwide, LaLiga will air … [Read more...] about Viacom18 enters into a strategic partnership with LaLiga
Popular action titles from ABS-CBN now airing in Sub-Saharan Africa
Philippine media and entertainment company ABS-CBN continues to have a strong presence internationally as two of its hit action series, Brothers and Fists of Fate hit the airwaves in Sub-Saharan Africa via the StarTimes channel. The primetime action series Brothers can now be enjoyed by viewers in South Africa, Kenya, Ghana, Madagascar, among many others. Top-billed by award-winning actor Coco Martin, it follows the story of a police officer and his pursuit of high-profile criminals behind the … [Read more...] about Popular action titles from ABS-CBN now airing in Sub-Saharan Africa
ViacomCBS Networks International unveils Nickwatch by Nickelodeon
ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc., unveiled the first-ever connected smart NickWatch by Nickelodeon at the Mobile World Congress in Barcelona. This new innovative family-centric wearable device offers trusted entertainment and communication features along with innovative technology, developed with VCNI’s specialized tech partner. The device will be available for purchase in 2022. “ViacomCBS is known for its portfolio of iconic brands that have shaped … [Read more...] about ViacomCBS Networks International unveils Nickwatch by Nickelodeon