Beijing - China Central Television (CCTV) and IMG, the US sports marketing firm, announced a joint venture to promote sports events by organizing the next China Open tennis tournament in October. Releasing the first details of a 20-year agreement unveiled last July to promote and televise sports, CCTV and IMG said other events will include US major league football and baseball, polo, skating and martial arts. The venture gives IMG a foothold in China's booming sports market, while gaining CCTV … [Read more...] about CCTV, IMG to stage China Open tennis
Channel: Genre
STAR PLUS to launch in Mauritius, Reunion, Malagasy, Madagascar and Mayotte
Mauritius/Reunion/Dubai - STAR announced a distribution deal with Mauritius based DTH operator Parabole Reunion to launch STAR PLUS in Mauritius, Reunion, Malagasy, Madagascar and Mayotte. The launch on May 25 marks STAR's first Indian Ocean distribution deal. STAR PLUS is the first and only Hindi channel offered on the platform. … [Read more...] about STAR PLUS to launch in Mauritius, Reunion, Malagasy, Madagascar and Mayotte
Eurosport eyes the yellow jersey in Asia
Eurosport in Asia-Pacific recently announced its acquisition of broadcast rights to a comprehensive range of cycling events, including the three major world tours – Tour de France, Giro d’Italia and Vuelta a España – and key races in the global professional cycling calendar. “These are multi-year deals, mostly exclusive, that will put Eurosport in the forefront of live sports television in this region,” said Arjan Hoekstra, managing director of Eurosport in … [Read more...] about Eurosport eyes the yellow jersey in Asia
MEASAT 3a set for June launch
“Over the last 12 months, the key highlight for the company has been the clear establishment of MEASAT-3 as a video distribution platform for the Asian region. Two specific things stand out: firstly the commercial launch of the Reliance BigTV platform in India (supported on MEASAT-3) which, after only 11 months in operation, already supports 1.2 million subscribers; and, secondly, the establishment of five HD channels on the MEASAT-3 video distribution platform a number that we always … [Read more...] about MEASAT 3a set for June launch
Migration to DTV gains pace
Digital TV (DTV) is reaching something of a tipping point in Asia Pacific as pay-TV distribution platforms aggressively install set-top boxes into consumer homes across Greater China and India and terrestrial broadcasters begin to brace themselves for analog switch off in Hong Kong, Japan and Southeast Asia. The key remains finding sustainable profitable business models around DTV, a number of which could be tied to next generation DTV services, including HDTV and PVR, which have yet to gain … [Read more...] about Migration to DTV gains pace
Fox International Channels acquire RUSH for Asia
Fox International Channels have acquired drama series RUSH for their FOX Crime Channel in Asia. Currently in production on the second series, RUSH is an action drama set in a critical incident police unit. … [Read more...] about Fox International Channels acquire RUSH for Asia