Worldwide user-generated content ad revenues will rise from US$1.6 billion in 2007 to $8.2 billion in 2011, according to eMarketer estimates. The research firm claims UGC has shattered the status quo of content ownership and distribution as well as creating new opportunities for marketers. eMarketer forecasts there will be 238 million UGC creators worldwide in 2011, up from 118 million in 2006. "Gone forever are the days in which giant media conglomerates control the creation, distribution and … [Read more...] about UGC ad revenues to hit $8.2 billion in 2011
Channel: Content
Buzz and confusion in U.S. over HDTV
Sales of HDTV sets in the U.S. are predicted to total 16 million in 2007, boosting the HDTV universe to 52.5 million, according to the Consumer Electronics Association. The CEA’s new study, “HDTV: You Have the Set, But Do You Have the Content?” found that 30% of U.S. households currently have an HD set and of these, almost a third own more than one. However it revealed only 44% of HDTV owners receive HD programming, as cost and lack of interest were cited as the main reasons … [Read more...] about Buzz and confusion in U.S. over HDTV
Mobile gaming revenues surging in Asia Pacific
Mobile gaming revenue in the Asia Pacific is forecast to surpass US$1.8 billion in 2007 and reach $4.6 billion in 2011, according to research firm Gartner Inc. The revenue jump correlates with higher data consumption in countries such as South Korea and Japan and reflects the bigger appetite for mobile gaming in this region, it said. Gartner expects worldwide mobile gaming end-user revenue will grow from $2.9 billion in 2006 to $9.6 billion in 2011; this year should total $4.3 billion, a 49.9% … [Read more...] about Mobile gaming revenues surging in Asia Pacific
Celestial Pictures offers mobile TV channel Kung Fu TV in Thailand
Hong Kong– Celestial Pictures has launched Kung Fu TV, a mobile TV channel featuring original kung fu content from Celestial’s Shaw Brothers film library on Advanced Info Service (AIS), Thailand’s mobile network system provider. Updated weekly, Kung Fu TV’s programming format consists of ‘bite-size’ segments ranging from 30 seconds to 3 minutes, including video clips of fight sequences, music videos, action movie trailers, animated wallpapers and video … [Read more...] about Celestial Pictures offers mobile TV channel Kung Fu TV in Thailand
MTV Networks Asia Pacific and Hewlett Packard join hands for second season of Meet or Delete
Singapore / Beijing / Mumbai / Seoul / Sydney– Hewlett Packard (HP) will collaborate with MTV Networks Asia Pacific for a second season of Meet or Delete which made its debut in 2006. The show follows college students attempting to meet one another based on the content within their PC hard drives. Four installments of the show will be produced for China, India, Korea and Australia featuring more localization, consumer interaction and HP products as contest prizes. The new season of Meet or … [Read more...] about MTV Networks Asia Pacific and Hewlett Packard join hands for second season of Meet or Delete
Pantvaidya joins BBC Global Channels as General Manager, South Asia
Mumbai- Nachiket Pantvaidya will join BBC Worldwide Global Channels on July 11 as General Manager, South Asia, to lead the Global Channels team in the region, manage growth strategy for BBC-branded channels, and drive awareness of BBC channel brands. He reports to Christine Leo-McKerrow, SVP Global Channels Asia-Pacific. Nachiket was Executive Director, Programming and Production, for India’s Disney Channels for three years, where he managed the localization of the Disney brand with Indian … [Read more...] about Pantvaidya joins BBC Global Channels as General Manager, South Asia
