There are undoubtedly many TV viewers to whom names like Snow Patrol, The Fray and Jason Mraz might not ring any immediate bells. But their music might be far more recognizable to many as ‘that song from Grey’s Anatomy’ or ‘the Ugly Betty video’. Proving popular with viewers, and that most sought after of demographics the YouTube and i-Tunes generation, these hits are part of very specific music strategies on the part of the TV networks. “The on-air promotions … [Read more...] about Viewers tune-in to new music
Channel: Content
Class monitor
Imagine a typical Tuesday morning in New Jersey, as 9.30am sees suburban families tuning into Disney Channel to watch Handy Manny and his talking tools. What they got May 2, 2007 however, was hardcore pornography; a blunder for which cable company Comcast accepted responsibility. And it’s companies like Pixelmetrix that help prevent such blunders, without having to rely upon human monitoring of multi-channels on multiple screens – ensuring certain channels, like adult fare, are blank … [Read more...] about Class monitor
Strategic alliances abound in India
2008 has seen newly-signed strategic alliances between NBC Universal, Inc. (NBCU) and New Delhi Television Ltd (NDTV), and between Turner International and Alva Brothers. These follow similar deals over the last couple of years joining Walt Disney Television International with United Home Entertainment Ltd / UTV Software Communications; Sony Entertainment Television (SET) with Sri Adhikari Brothers Television Network; and Star Group with Balaji Telefilms Ltd. Majority of the deals have a similar … [Read more...] about Strategic alliances abound in India
MediaCorp names Yip as COO of Vietnamese JV, Yong as EVP, sales and marketing
Singapore – MediaCorp has assigned its sales head, James Yip, to manage its Vietnamese TV joint venture, International Media Corporation (IMC) as chief operating officer, and has appointed Clifton Yong to replace him as executive vice president, sales and marketing, MediaCorp. Yip will take up his Vietnam posting at IMC from April 1, 2008, while Yong joins MediaCorp from March 10 to oversee the advertising business across TV, radio and print, with a focus on integrated media sales … [Read more...] about MediaCorp names Yip as COO of Vietnamese JV, Yong as EVP, sales and marketing
MediaCorp to launch Vasantham and Central channels
Singapore – MediaCorp will launch dedicated TV channels, Vasantham in Indian languages and Central for children, making MediaCorp TV’s free-to-air offerings one of the largest in Asia. The new channels are being expanded from the current Vasantham Central and Kids Central segments on MediaCorp’s Arts Central channel. Targeting to serve the growing Indian community in Singapore, Vasantham, is slated to debut Q4, 2008 to provide family-focused entertainment including locally … [Read more...] about MediaCorp to launch Vasantham and Central channels
Trio of STAR channels to debut in the US on GekTV
San Francisco/Hong Kong – STAR and GekTV will launch three Mandarin language STAR channels on the GekTV IPTV service in the US on March 15, 2008. The channels are Taiwan entertainment channel STAR Chinese Channel, Taiwan music channel Channel [V] Taiwan, and Hong Kong movie channel STAR Chinese Movies 2. Partnering Tai Seng Media (Asia), a division of US-based Tai Seng Entertainment Group, GekTV will deliver the three STAR channels to subscribers in the US via its proprietary set-top box … [Read more...] about Trio of STAR channels to debut in the US on GekTV