Singapore – NXP Semiconductors, the independent semiconductor company founded by Philips will debut in Q2 2008, its SARFT-compliant TDA18252HN silicon tuner with multi-standard digital cable reception for the Chinese set-top box (STB) market. The TDA18252HN integrated tuner is expected to provide cost savings and performance efficiencies to manufacturers and operators, as well as reduce time-to-market with a half NIM reference design using NXP’s TDA18252HN that is pin-to-pin … [Read more...] about NXP to launch SARFT-compliant silicon tuner for Chinese STB market
Channel: Content
MTV Asia to debut Featured Artist segment
Singapore/Hong Kong – MTV Asia is introducing from April 1, 2008, Featured Artist, a new programming feature to spotlight more ‘personal dimensions’ of the lives of music personalities as part of its new music strategy. Reflecting music trends with an artist-centric focus, Featured Artist replaces the current Artist of the Month and Buzzworthy segments on MTV Asia, and is modeled after the 52/52 music strategy from MTV US. Featured Artist presents two artistes per month in … [Read more...] about MTV Asia to debut Featured Artist segment
Distraction’s Dirty Rotten Cheater heads to China
Montreal – Distraction has closed its first Chinese deal with Beijing New Century Media for Dirty Rotten Cheater, a game show format that combines strategy and cheating. Dirty Rotten Cheater is based on deception and double-crossing as six players compete to answer a series of questions. The monetary returns vary with the level of difficulty of the questions. A ‘Cheater’ will be planted in the group with all answers fed to the player and contestants will have to expose the … [Read more...] about Distraction’s Dirty Rotten Cheater heads to China
ABC to establish ABC Resources
Sydney – Australia Broadcasting Corporation will establish ABC Resources, a new division that combines Production Resources and Resource Hire to improve the ABC’s responsiveness to the digital media environment. ABC Resources aims to improve efficiency and manage ABC’s shift to new technology. The move follows a TV production methodology and practice review which highlighted ABC’s challenges as having to “keep faith with (traditional) audiences on radio and TV, … [Read more...] about ABC to establish ABC Resources
Media Prima to set up media fund
Kuala Lumpur – Media Prima Berhad (MPB) is setting out its regional expansion plans with the proposed setup of the MPB Strategic Media Fund Limited Partnership, a private equity fund for investments in media assets across South East Asian and emerging Asian markets. Targeting high growth media assets within ASEAN, the Media Fund is expected to grow and diversify the group’s earnings, as well as enhance shareholding value. MPB will be the anchor investor and will secure other domestic … [Read more...] about Media Prima to set up media fund
MTV Asia to roll out MTV+Me campaign
Singapore/Hong Kong – MTV Asia will launch the MTV+Me campaign to showcase MTV idents (MIDs) created by individuals on its channel from April 1, 2008. MID is an emblem of the MTV identity incorporating the MTV logo in any art form. Participants submitted their creative works via the MTV Asia website where the company’s content and creative department picked the best entries to air. Breaking the MTV MID mould, the names of artists will be displayed at the end of their works to … [Read more...] about MTV Asia to roll out MTV+Me campaign