Singapore – Telco and cable TV operator StarHub has rolled out Singapore's first nation-wide location-based mobile advertising service. The commercial service provides a focused advertising platform to target consumers in specified pre-set locations. The new service sends specific marketing and promotional short message service (SMS) text messages including product discount offers to StarHub Mobile customers who are in the proximity of the designated zone, such as shopping malls. Consumers … [Read more...] about StarHub debuts location-based mobile advertising service
Channel: Companies
Jeremy Carr to drive regional entertainment advertising sales at TENA
Turner Entertainment Networks Asia, Inc. (TENA) has named Jeremy Carr as vice president, regional entertainment advertising sales, to replace Soumitra Saha, who was promoted to head TENA as SVP and GM since December 2007. Based in Hong Kong, Carr oversees TV and interactive advertising sales for properties that TENA represents across 11 offices, with particular focus on South Asia, Australia and New Zealand. He is responsible for 13 TV channels including Cartoon Network’s India, Australia, … [Read more...] about Jeremy Carr to drive regional entertainment advertising sales at TENA
BBC World renamed as BBC World News
Singapore – BBC World, BBC’s commercially funded, international 24-hour news and information channel has been renamed BBC World News. The change follows audience research which revealed BBC World News to be more effective in conveying the channel’s content, which focuses on news and programming. Sian Kevill, editorial director of BBC World News, said, “Over the past five years, we have invested in extending our news coverage, with output now ranging from breaking news … [Read more...] about BBC World renamed as BBC World News
MediaCorp fined for airing show that ‘normalises’ homosexual lifestyles
Singapore – MediaCorp TV Channel 5 was fined S$15,000 (US$11,000) by the Media Development Authority of Singapore (MDA) for airing an episode of acquired series Find and Design which featured a homosexual male couple renovating a room into a nursery for their adopted child. The regulator alleged the episode of the home and decor show “normalises (the) gay lifestyle and unconventional family setup” and had breached the Free-to-Air TV Programme Code which prohibits programming … [Read more...] about MediaCorp fined for airing show that ‘normalises’ homosexual lifestyles
SPTI seals day-and-date movie VOD deal with KT
Hong Kong – Sony Pictures Television International (SPTI) and Korea’s KT Corporation inked a day-and-date VOD licensing deal for current and upcoming movies, and a VOD deal for new TV series, to be offered on KT’s IPTV service Mega TV. The day-and-date agreement covers recently released movies including Vantage Point, The Water Horse, Across the Universe, and Stephen Chow’s CJ7 which will be available on Mega TV on the same day as the local home video or DVD release. … [Read more...] about SPTI seals day-and-date movie VOD deal with KT
SPTI seals day-and-date movie VOD deal with KT
Hong Kong – Sony Pictures Television International (SPTI) and Korea’s KT Corporation inked a day-and-date VOD licensing deal for current and upcoming movies, and a VOD deal for new TV series, to be offered on KT’s IPTV service Mega TV. The day-and-date agreement covers recently released movies including Vantage Point, The Water Horse, Across the Universe, and Stephen Chow’s CJ7 which will be available on Mega TV on the same day as the local home video or DVD release. … [Read more...] about SPTI seals day-and-date movie VOD deal with KT