Cannes - AETN International has licensed 37 hours of The History Channel programming to China International Television Corp. (CITV), the commercial arm of state broadcaster CCTV. AETN International Senior Vice President Sean Cohan characterized the deal as another step in the company's expansion in the Asia Pacific, following the launches of The History Channel and Crime & Investigation Network in Southeast Asia and the opening last month of the firm's regional HQ in Singapore. Moreover, Cohan … [Read more...] about AETN makes History in China
Channel: Broadcaster
BBC World kicks off The Internationalists trade marketing campaign
London- BBC World has launched a trade-focused multimedia marketing and communications campaign to introduce The Internationalists, a new way to describe its audiences. BBC World’s viewers including business-focused professionals as well as individuals in the fields of academia, culture, science and government, are described as “decision-drivers, avid travellers, big spenders and conscientious consumers” as well as “global influencers, early adopters, and frequent … [Read more...] about BBC World kicks off The Internationalists trade marketing campaign
Documentaries on carbon trading, a psychopath and convicts secure funding
Sydney- Efforts to broker a carbon trading deal between California Governor Arnold Schwarzenegger and the Governor of Indonesia's Aceh province and an investigation into the mind of a psychopath are among the subjects of documentaries which received funding in September from Film Finance Corporation Australia, Australia's ABC-TV and international broadcasters. The Burning Season from director/writer/co-producer Cathy Henkel and co-producing partner Jeff Canin tracks the race by Dorjee Sun to … [Read more...] about Documentaries on carbon trading, a psychopath and convicts secure funding
Formats frenzy in Asia
The formats business in Asia is booming. Game shows are hot. So are dancing/singing shows. And comedy is fast becoming the new frontier for clever concepts that can travel. China is busily commissioning local versions of Western productions. Of the emerging markets, Vietnam is devouring numerous formats, and Pakistan is becoming more receptive. And telenovela producers see great scope in adapting their shows for Asian markets with local partners. Summing up the buoyant mood, Pierre Cheung, … [Read more...] about Formats frenzy in Asia
Lonely Planet travels to BBC Worldwide
London/Melbourne: BBC Worldwide has acquired Lonely Planet, the Australian-based travel information group, in a deal that will build the Lonely Planet franchise around the world. Lonely Planet was founded by owners Tony and Maureen Wheeler in 1972, and advertising guru John Singleton became a shareholder in 1999. "Joining BBC Worldwide allows us to secure the long-term future of our company within a globally recognised media group," said the Wheelers, who will retain a 25% stake. Lonely Planet, … [Read more...] about Lonely Planet travels to BBC Worldwide
BBC World launch ‘The Internationalists’ trade marketing campaign
London- BBC World has launched a trade-focused multimedia marketing and communications campaign to introduce ‘The Internationalists’, a new reference to describe its audiences. In this perspective, BBC World’s viewers including business-focused professionals, as well as individuals in the fields of academia, culture, science and government, are described as “decision-drivers, avid travellers, big spenders and conscientious consumers” as well as “global … [Read more...] about BBC World launch ‘The Internationalists’ trade marketing campaign
