KidsCo, the international children’s channel, launched its first outdoor advertising campaign in Hong Kong this week, to publicise its programming across the region. The billboard and bus shelter campaign, is promoting KidsCo’s family friendly programming across its platform partners: Hong Kong Broadband, nowTV and TVB PayVision and can be seen throughout November and December. More details in next week's Executive News. … [Read more...] about KidsCo launches outdoor campaign in Hong Kong
Channel: Broadcaster
BBC Worldwide & XYZnetworks bring more MasterChef UK to Australian audiences
BBC Worldwide Australia has completed a deal with subscription television network XYZnetworks that will bring more of the latest series of the original British MasterChef and franchises out of UK kitchens and into Australian households from later this year. XYZnetworks LifeStyle FOOD Channel has licensed MasterChef series 7 (17x50’), Junior MasterChef series 1 (13x30’), Celebrity MasterChef series 5 (13x60’) and MasterChef: the Professionals series 3 (30x45’) establishing … [Read more...] about BBC Worldwide & XYZnetworks bring more MasterChef UK to Australian audiences
MIPCOM’s Cannes-do attitude
Baptism by fire is one way to describe my entry into the TV ASIA Plus team. Multiple media projects throughout September meant I only had my first day “on the job” at MIPCOM. But it was really no better place to get the ball rolling and from the numerous conversations I had with industry players – both large and small – throughout the week in Cannes, this year’s MIPCOM was indeed a success. Only 12 months ago the industry was in the middle of a global economic … [Read more...] about MIPCOM’s Cannes-do attitude
Thailand’s TV media industry
Politics and football kept Thai viewers glued to TV screens as the battles on the streets in early 2010 made way for the FIFA World Cup. Thailand’s media industry rode the political hiatus as images of protestors, barbed wire and the armed forces were in stark contrast to be eventually replaced by scenes of local crowds at beer halls and venues watching soccer on large screens. TV and TV news became the medium keeping people in touch with events through March to May. During that time the … [Read more...] about Thailand’s TV media industry
Creating convergence
Today it’s rare to find a TV program that solely exists in TV land. Often you will find it online, with a few clips uploaded to YouTube or on a site where you can watch the show in its entirety. Or you can buy the DVD of the program, or watch episodes and snippets of it on your mobile phone. Some are even made into video games, or comic books or even major studio films. Television programming has become a 360-degree media commodity that is chopped and modified for many different platforms, … [Read more...] about Creating convergence
Thailand’s TV media industry
Politics and football kept Thai viewers glued to TV screens as the battles on the streets in early 2010 made way for the FIFA World Cup. Thailand’s media industry rode the political hiatus as images of protestors, barbed wire and the armed forces were in stark contrast to be eventually replaced by scenes of local crowds at beer halls and venues watching soccer on large screens. TV and TV news became the medium keeping people in touch with events through March to May. During that time the … [Read more...] about Thailand’s TV media industry