Australian pay-TV channel FOX8 will debut Football Superstar, an eight-part talent search reality TV series from June 2008. The series is being produced by North One Television Australia and is sponsored by Kellogg’s Nutri-Grain to unearth Australian football talent and offer development opportunities to help the selected player progress to a professional football career. The first Australian TV series of its kind, Football Superstar will be hosted by Brian McFadden with the winner to be … [Read more...] about FOX8 to search for Australia’s Football Superstar
Satellites
Viacom 18 Media to add Colors to Hindi GE in India
Bangkok/Singapore/Hong Kong – Viacom 18 Media Pvt Ltd, a JV between Viacom and Network18 will launch Colors, a Hindi general entertainment channel in India from July 2008. The channel will leverage Viacom’s expertise in content creation and building entertainment brands with Network18’s experience in media businesses in India across various platforms. To be led by Rajesh Kamat, chief executive officer – Colors, the new channel promises to offer an “entire spectrum … [Read more...] about Viacom 18 Media to add Colors to Hindi GE in India
CASBAA Satellite Industry Forum 2008 to move Ahead of the Curve
Hong Kong – The eighth annual CASBAA Satellite Industry Forum 2008 to be held June 16, 2008 at the Four Seasons Hotel in Singapore will be themed ‘Ahead of the Curve’ to explore the potential for satellite services offered by the increasing demand for communications products in Asia. David Ball, chairman of the CASBAA Satellite Industry Committee and regional vice president, Asia Pacific, for Intelsat said, “The increased demand for spectrum devoted to HDTV, interactive … [Read more...] about CASBAA Satellite Industry Forum 2008 to move Ahead of the Curve
National Geographic Channel celebrates decade in Asia
Singapore – National Geographic Channel (NGC) is marking its 10th anniversary in Asia with a regional marketing campaign that includes an inaugural online poll for 30 of the channel’s most popular programming from April 30-May 20, 2008. Open to viewers from Hong Kong, Singapore, Malaysia, Taiwan, Philippines, Thailand and Indonesia, a special video portal has been created at www.ngcasia.com/top30 to offer 50 video clips of the highest-rated NGC documentaries. Grouped in 6 sub-genres, … [Read more...] about National Geographic Channel celebrates decade in Asia
Youth nation
The youth segment of audiences worldwide holds arguably the greatest potential in terms of increasing disposable income levels as well as access to social networks and communities which form the basis of viral marketing and pop culture. While advertisers and marketers are all too keen to tap into these demographic assets, the youth segment remains among the most challenging to attract to television. Dynamic, mobile and technophile, teenagers are characterized by their short attention span and … [Read more...] about Youth nation
CEO View – INX Media’s Indrani Mukerjea
Mumbai-based INX Media Pvt Ltd, an aggressively expanding home-grown network, epitomizes the pace at which TV’s broadcasting sector is evolving. After launching Hindi music entertainment channel 9XM and 9X Hindi general entertainment (GE) channel in, respectively, October and November of last year, INX has introduced its premier English news channel as part of INX News Pvt Ltd. Slated for launch over the next nine months or so, are nine more channels including three regional entertainment … [Read more...] about CEO View – INX Media’s Indrani Mukerjea
