For decades, the scheduling of programmes has always had strong influence not only as to which shows are aired at various timeslots, but also which shows get top ratings. These days, with so many viewing options out there, schedulers are more concerned with determining the best time for a show depending on how it performs on other platforms. The stakes of attaining the lion’s share of the audience is getting higher, and networks are aware that devising a foolproof schedule is almost … [Read more...] about Tricks of the Trade
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Sports Rights Properties
Unaware to most ‘diehard’ sports fan, sports rights agencies are at the heart and soul of the sports sector and work with the entire world’s top rights bodies to acquire content for distribution services, and work with them to support their clients’ subscription platform aspirations. There’s more, most agencies such as the world’s leading TV rights company worldwide, MP & Silva provide full suite of support to clubs and broadcasters. MP & Silva … [Read more...] about Sports Rights Properties
State of Pay
The Asian pay-TV crossed the 50 percent penetration rate a few years ago, indicating that the transition to digital is in full swing in most of the region. Asian consumers are finally loosening the purse strings to pay a premium for entertainment that they would otherwise not find on terrestrial TV. According to the recent Digital TV Asia-Pacific Forecasts report, pay-TV penetration will rise from 59.0% of TV households in 2014 to 68.4% in 2020, adding 142 million subscriptions to take the total … [Read more...] about State of Pay
Meeting the demands of the Connected Consumer
SINGAPORE – Asia-Pacific has a unique broadcasting market dynamic that boasts a new generation of the Connected Consumer. According to IDC, due to the combination of a fast growing economy and a lack of fixed infrastructure in the developing countries, mobility is crucial to the lives of many consumers and businesses in the region. Enterprises need to adapt their business to suit the changing consumer preferences or risk getting left behind. Taking this into consideration, Reuben Verghese, … [Read more...] about Meeting the demands of the Connected Consumer
Into Australia & New Zealand
Australia: TV Industry’s decline in Down Under Following the end of analogue broadcasting in December 2013, Australians have been able to access many more Free-to-Air TV channels as digital broadcasts. This has dispersed viewing preferences among consumers, with the result that TV programming is more fragmented. Although there are more channels available, the number of viewing hours has remained relatively stable for a number of years, and as a result, individual channels and particularly … [Read more...] about Into Australia & New Zealand
Genre Update- May 2015
Lifetime Parent brand: A+E Networks® Sub or sibling brands: History®, FYI®, Crime + Investigation Networks™ and H2® Ownership in Asia: A+E Networks® Asia is owned by the award-winning, global media content company, A+E Networks™, which is dedicated to offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks Asia is comprised of Lifetime®, … [Read more...] about Genre Update- May 2015
