Singapore – CNBC and the Investment Coordinating Board (ICB) in Indonesia, announced a sponsorship of a special week of Squawk Box on the Road: Indonesia. This campaign will feature CNBC’s signature show, Squawk Box, broadcasting live from Jakarta and Bali for the week of July 14, 2008. The program sponsorship will be complemented with a 2 month on-air advertising campaign. In addition to the live broadcasting elements, a 30-minute special will also be made and broadcast following … [Read more...] about CNBC and Indonesia’s Investment Coordinating Board ink deal
Content Protection
euronews, everything is changing
News channel, euronews, together with FFL Paris, has made a renewal of its brand. From 20:00 CET on 4 June, euronews revealed a new logo, a new signature, a new look, a new identity for the programmes, a new website and a new marketing campaign of unedited communication. The principle of the new platform is to highlight the relevance of the euronews model and demonstrate that prioritising facts over perspectives is a virtue at a time when society is experiencing increasing media corruption. … [Read more...] about euronews, everything is changing
Tech perspectives
May Yin Oh Senior Director of Business Development for Greater China and India, Qualcomm MediaFLO Technologies. Mobile television is now a reality in 12 Asia-Pacific countries and consumer demand in Asia is growing faster than the rest of world. ABI Research estimates there will be 260million mobile TV users in Asia alone by 2012, up from 24million in 2007 and more than half the estimated worldwide take-up of 462million. There are a number of mobile broadcast technologies available today, (one … [Read more...] about Tech perspectives
IOL Netcom debuts IPTV service in India with Verimatrix content security
Singapore/Mumbai – Broadband Internet service provider IOL Netcom has launched India's first on-demand IPTV service in Mumbai, Kolkata and Bangalore, available to more than 250,000 subscribers, using Verimatrix’s content security technologies. IOL Netcom is expecting the expansion of content delivery options to PC to help customer acquisition, reduce installation resources and fulfill the entertainment on-demand promise. Premium content including movies from IOL Netcom’s … [Read more...] about IOL Netcom debuts IPTV service in India with Verimatrix content security
Dual HQ strategy for Irdeto
Irdeto is cautiously optimistic about the Asia-Pacific market. Whilst one cannot ignore the activities and issues in the global economy, the amount of activity in the digital TV and related sectors in the region is still buoyant. Whilst the near-term is very important, it is the longer term outlook that drives major strategic decisions, such as our decision to create a dual HQ to better serve an ‘eastern’ market that we see as playing an increasing role for us. As early as 1998, … [Read more...] about Dual HQ strategy for Irdeto
Michael Ellis upped as president and MD, Asia Pacific, MPA
Hong Kong – Motion Picture Association (MPA) has promoted Michael C. Ellis to president and managing director of its Asia Pacific operations. Based MPA’s Asia Pacific HQ in Singapore, he reports to MPA president and COO Bob Pisano. Ellis is responsible for developing strategic approaches to address piracy and will promote MPA member companies’ commercial interests by securing greater copyright protection and market access throughout Asia Pacific. He manages operations in 14 … [Read more...] about Michael Ellis upped as president and MD, Asia Pacific, MPA
