VML Singapore and LUX, the global beauty brand under Unilever, has partnered with MX Player, a leading OTT platform, to launch a fresh new campaign that tackles a deeply ingrained issue in Indian cinema: the normalisation of sexism. The campaign titled 'The End', shines a light on how classic Indian films, while undeniably popular on streaming platforms, often portray outdated narratives where men disregard a woman's clear refusal. This innovative campaign aims to spark conversation and … [Read more...] about LUX And MX Player Partner To Challenge Outdated Sexist Scenes With An Innovative Campaign ‘The End’
NewsFlash
CAKE signs deal with ITVX on animated comedy adventure The Guava Juice Show
Leading kids’ entertainment specialist CAKE has announced a deal with ITV on two seasons of animated comedy adventure The Guava Juice Show (26 x 11’). Produced by Vancouver-based Mainframe Studios (Team Zenko Go, Sony Pictures Television - Kids Octonauts: Above & Beyond, Spin Master’s Unicorn Academy) and Studio 71, The Guava Juice Show is set to stream on ITVX later this Autumn. The Guava Juice Show follows the wacky and wild adventures of 14-year-old Roi and his best friends, … [Read more...] about CAKE signs deal with ITVX on animated comedy adventure The Guava Juice Show
Ricky Ow Joins Viddsee’s Board of Directors, Enhancing the Entertainment Platform’s Strategic Vision
In a move to bolster its platforms, Viddsee, the leader in digital storytelling and independent filmmaking, is thrilled to welcome media veteran Ricky Ow to its Board of Directors. Ow, whose illustrious career spans numerous successful stints WarnerMedia, Turner and Sony Pictures, brings to Viddsee a deep understanding of the media landscape, particularly in areas of market development, content production and IP investment. Ricky Ow joins Viddsee's Board of Directors to steer its … [Read more...] about Ricky Ow Joins Viddsee’s Board of Directors, Enhancing the Entertainment Platform’s Strategic Vision
PubMatic partners with Nova to transform social posts into ads for any digital channel
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today announced a partnership with Nova, the leading creative AI company in social display, high impact, video and CTV ad formats. The partnership will leverage Nova’s creative automation platform to allow brands and agencies to repurpose any social post into an ad for any digital channel. Nova enables brands and agencies to redeploy existing, high performing creative from social media … [Read more...] about PubMatic partners with Nova to transform social posts into ads for any digital channel
PlayBox Neo Highlights Latest Advances in Smart Media Playout at April 2024 NAB Show
PlayBox Neo reports a successful and well attended 2024 NAB Show, held in mid April at the Las Vegas Convention Center. Now in its 101st year, the event attracted nearly 1,300 exhibitors and a claimed 65,000+ registered attendees. “Highlight exhibits on our booth included the latest refinements to our range of broadcast playout and channel branding solutions,” says Van Duke, PlayBox Neo Director of U.S. Operations. “These include new creative features for AirBox Neo-20, Capture Suite and … [Read more...] about PlayBox Neo Highlights Latest Advances in Smart Media Playout at April 2024 NAB Show
Taiwanese Documentary On the Train to premiere in Japan
The Taiwanese documentary On the Train will premiere in Japan at the "Shinjuku East Side Film Festival 2024" on June 1, 2024. The theme of the Shinjuku East Side Film Festival 2024 is "扉のむこうへ", which means "Go outside the door and see the world you haven’t encountered (seen) yet!!" This year’s special selection "Shinjuku East Side Film Festival 2024" will be "On the Train"'s first stop for Japanese premiere exposure. … [Read more...] about Taiwanese Documentary On the Train to premiere in Japan