In the first part of this story, we explored what drives the demand for Chinese content in Asia. Continued investments in fresh genres and high-quality productions iQiyi, which not only streams a wide selection of Chinese content but also popular K-drama titles, sees an overlap in the K-drama audience that they’re able to pull them to Chinese drama. Kuek said, “I think we’re trying to make sure that we always try out different styles and genres. We want to break out beyond that group so … [Read more...] about Asia’s growing appetite for the C-drama wave (Part two)
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Asia’s growing appetite for the C-drama wave
The demand for Chinese content is steadily growing across Southeast Asia. As Asian streaming platforms offer an array of high-quality productions of Chinese content, how will this demand shape up in the years to come? According to a recent study on Southeast Asia Online Video Consumer Insights & Analytics published by Media Partners Asia, the growth of streamers such as WeTV and iQiyi has strengthened Chinese content consumption in Indonesia, Philippines, Singapore, and Thailand, boosted … [Read more...] about Asia’s growing appetite for the C-drama wave
Discovery, Inc. names Anil Jhingan as President and Managing Director, Asia Pacific
Discovery, Inc. today announced Anil Jhingan as its new President and Managing Director of Asia Pacific. Jhingan will commence in the role from 1 November, as current regional head Simon Robinson steps away from the APAC business to lead integration planning activities in connection with the proposed WarnerMedia transaction. Jhingan will be based in London and report directly to JB Perrette, President and CEO of Discovery Streaming and International. In his new role, Jhingan will lead all of … [Read more...] about Discovery, Inc. names Anil Jhingan as President and Managing Director, Asia Pacific
Viacom18 Consumer Products launches an exclusive range of Garfield merchandise
The lasagne-lover orange cat is back! With global awareness of 92 percent and licensed across 111 countries, Garfield has been the most syndicated comic strip in the world. Regarded as one of the most-watched kids’ shows with over 18 million social followers, the character has captivated young fans as well as adults. Further, in an endeavour to bolster Garfield’s fandom beyond television screens, Viacom18 Consumer Products is all set to introduce an exclusive range of Garfield merchandise to … [Read more...] about Viacom18 Consumer Products launches an exclusive range of Garfield merchandise
Thailand pay-TV services market revenue to reach US$1.1 billion in 2026, forecasts GlobalData
Pay-TV service revenue in Thailand is expected to grow at a healthy compound annual growth rate (CAGR) of 8.5% from US$734m in 2021 to US$1.1bn in 2026, supported by growing direct-to-home (DTH), Cable TV and Internet-protocol-television (IPTV) subscriptions, according to GlobalData, a leading data and analytics company. GlobalData’s Thailand pay-TV Forecast Model indicates that both Cable TV and IPTV revenues will increase at a CAGR of 4.7% and 41.3%, respectively, during 2021-2026 … [Read more...] about Thailand pay-TV services market revenue to reach US$1.1 billion in 2026, forecasts GlobalData
Singapore Media Festival 2021: Connecting our content creators to global media players and audiences
The eighth edition of the Singapore Media Festival (SMF) will connect a key player in the media ecosystem – showrunners – to Singapore’s creative talents to bring Asian stories to international markets. Showrunners, which are also known as executive producers, call the shots in the content creation process, with overall creative and management responsibility from conceptualisation to financing to talent selection to production and distribution. With the rise in audience interest in Asian … [Read more...] about Singapore Media Festival 2021: Connecting our content creators to global media players and audiences