Nokia has entrusted its mobile ad sales, Nokia Ad Business, to Pixel Media in Asia. Through the WAP site – nokia.mobi, which is the default WAP page of all Nokia handsets - advertisers can reach consumers through the mobile ad network by having a banner on nokia.mobi, which currently supports geo- targeting, time-targeting and model-targeting. Pixel Media says both CPM and CPC buying models are available to provide higher flexibility for different marketing objectives, Carat Media Services … [Read more...] about Nokia hires Pixel Media to rep mobile ads in Asia
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People pay-TV penetration in Oz tops 31%
Sydney - The subscription TV universe in Australia now reaches 31% of all Australian people and 27% of all Australian homes, equating to 6.1 million people and 2.01 million homes. That’s according to figures released last week by the Australian Subscription Television and Radio Association. Subscribers spent 59% of their viewing time watching STV channels this year, up from 56% in 2006. Average time spent watching pay TV channels was 22 hours 21 minutes per week, a consistent level over … [Read more...] about People pay-TV penetration in Oz tops 31%
Seven pins hopes on new local dramas and factual series
Sydney - The Seven Network is punting heavily on a raft of new Australian dramas and factual shows to help maintain its supremacy in 2008. Packed to the Rafters will join City Homicide, All Saints and Home and Away on its roster of local dramas. It stars Erik Thomson and Rebecca Gibney as a couple who’ve been married for 25 years, with three grown-up children who each face dilemmas and conflicts. An in-house production, it’s from the team responsible for All Saints, created by Bevan … [Read more...] about Seven pins hopes on new local dramas and factual series
STAR Chinese Channel debuts in North America on KyLinTV
Hong Kong / New York – STAR and KyLinTV launched Mandarin-language STAR Chinese Channel on the latter’s IPTV platform in North America on Dec. 1, and will soon debut Channel [V] Taiwan and a movie channel. STAR Chinese Channel is an entertainment channel in Taiwan providing talk shows, game shows, contemporary and costume drama series, lifestyle and variety shows. Signature programs include in-house production Bingo Pool, chat show Gossip Queen and game show Lucky Star. Coming on … [Read more...] about STAR Chinese Channel debuts in North America on KyLinTV
SingTel’s mio TV offers Deutsche-Welle and GMA Pinoy TV
Singapore – SingTel’s IPTV service mio TV is adding 24-hour international channels Deutsche Welle (DW-TV) and GMA Pinoy TV, starting Dec. 1 and Dec. 15 respectively. The channels are being streamed via satellite direct from Germany and the Philippines. DW-TV offers news and shows on business, finance, lifestyle, culture and entertainment with its programming alternating hourly between German and English languages. GMA Pinoy TV is owned by GMA Network and provides news and … [Read more...] about SingTel’s mio TV offers Deutsche-Welle and GMA Pinoy TV
Parthenon Entertainment, Animal Planet and France 5 initiate Baby Planet
Parthenon Entertainment, producer and distributor of factual and children’s programming, is co-producing a new HD animal series titled Baby Planet (working title) with Animal Planet US, Animal Planet International and French broadcaster France 5. The 5 x 60’ series will feature news stories from global wildlife conservation and breeding initiatives including the birth and growth of pandas, the wattled crane, Barbary lions and white rhinos. It’s the first project from Parthenon … [Read more...] about Parthenon Entertainment, Animal Planet and France 5 initiate Baby Planet