Kuala Lumpur – Media Prima Berhad (MPB) is setting out its regional expansion plans with the proposed setup of the MPB Strategic Media Fund Limited Partnership, a private equity fund for investments in media assets across South East Asian and emerging Asian markets. Targeting high growth media assets within ASEAN, the Media Fund is expected to grow and diversify the group’s earnings, as well as enhance shareholding value. MPB will be the anchor investor and will secure other domestic … [Read more...] about Media Prima to set up media fund
Content
MTV Asia to roll out MTV+Me campaign
Singapore/Hong Kong – MTV Asia will launch the MTV+Me campaign to showcase MTV idents (MIDs) created by individuals on its channel from April 1, 2008. MID is an emblem of the MTV identity incorporating the MTV logo in any art form. Participants submitted their creative works via the MTV Asia website where the company’s content and creative department picked the best entries to air. Breaking the MTV MID mould, the names of artists will be displayed at the end of their works to … [Read more...] about MTV Asia to roll out MTV+Me campaign
CASBAA Convention 2008 set for October 28 – 30
Hong Kong – CASBAA will stage the 15th CASBAA Convention in Hong Kong from October 28 – 30 2008. Themed “Subscribe to the Future – All Eyes are on Asia”, the three-day event will highlight the “dynamism of digital cable, high-speed broadband and mobile TV services with the realities of the DTH, linear TV and web TV businesses”. The convention will focus on markets including Japan, Korea, Australia, Thailand, Vietnam and Indonesia. Discussions will also … [Read more...] about CASBAA Convention 2008 set for October 28 – 30
Michael Ellis upped as president and MD, Asia Pacific, MPA
Hong Kong – Motion Picture Association (MPA) has promoted Michael C. Ellis to president and managing director of its Asia Pacific operations. Based MPA’s Asia Pacific HQ in Singapore, he reports to MPA president and COO Bob Pisano. Ellis is responsible for developing strategic approaches to address piracy and will promote MPA member companies’ commercial interests by securing greater copyright protection and market access throughout Asia Pacific. He manages operations in 14 … [Read more...] about Michael Ellis upped as president and MD, Asia Pacific, MPA
VDO nets rights to advertising packages for CCTV’s Olympic web broadcasts
Beijing – ViDeOnline Communications, Ltd. (VDO), a video networking company, has won exclusive rights to package and create video advertisement partnerships for CCTV.com for live and VOD online channels video streaming broadcasts of the Beijing 2008 Olympic Games. Under the agreement, CCTV.com will use VDO’s O8 intelligent ad insertion network to deliver targeted online advertisements for the Beijing 2008 Olympic Games for Mainland China and Macao SAR coverage. CCTV is China’s … [Read more...] about VDO nets rights to advertising packages for CCTV’s Olympic web broadcasts
NGCI commissions Planet Mechanics and Vegas Comes to China
Washington, DC – National Geographic Channels International (NGCI) has commissioned from British independent production house Renegade Pictures, new series Planet Mechanics and Vegas Comes to China to air in April and May 2008, respectively. Planet Mechanics (8 x 60’) is an environmental awareness series featuring inventors Dick Strawbridge and Jem Stansfield who help small businesses and individuals innovate and go about their routine in environmentally-friendly ways. Planet … [Read more...] about NGCI commissions Planet Mechanics and Vegas Comes to China
