Gabriel: IMDA was set up to drive this notion of convergence. By convergence we mean the amalgamation of Infocomm and Media - it’s a new and exciting way for many Infocomm companies. They now recognise how important the media or content, in general, is for branding and building more loyal customers and for differentiating themselves in a very crowded and competitive marketplace. Everybody understands the potential of going digital and for IMDA; I think having an agency dedicated to looking into … [Read more...] about Infocomm Media Footprint