The new network, Eleven Sports Network, which is also available in Belgium, Poland and Malaysia has three channels under its belt. It is spearheaded by Danny Menken, who is the Group Managing Director.

Menken is an established figure in the broadcast world for sports. He was responsible for the considerable growth and expansion of Eurosport Television, where he spent six years as Managing Director. He also spent two years as CEO of sports data and media company Infostrada Sports Group while simultaneously serving as a member on the board of the Euro Hockey League.