Cannes – Miditech Private Limited and Global Agency announced a partnership which will give Miditech exclusive access to Global Agency’s catalogue of entertainment formats in India, and make Global Agency the sole international distributor of formats created by Miditech. The agreement was signed by Nivedith Alva, managing director of Miditech Pvt. Ltd, and Izzet Pinto, CEO of Global Agency. The agreement underscores both companies’ commitment to the Indian television market. Over the past 17 years, Miditech has become the biggest producer of global formats in India, having successfully localized global format smash hits including Pop Idol, Deal or No Deal, Extreme Makeover and Fame Academy. Miditech also creates original formats and scripted series, which Global Agency will now represent. Global Agency has quickly established itself as a distributor of distinctive, high-quality entertainment formats, such as Rent-A-Mama, Choosing My Religion and My Ex Is My Witness. The company’s most well-known property is Perfect Bride, which Miditech produced for the Star Network in India.
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