Hong Kong – Jonathan Ellis, senior vice president sales and partnerships at Fox One Stop Media, is leaving STAR Group – to become CEO of Hong Kong-based mobile technology company TheTMSWay. Fox International Channels Asia’s vice president research and strategic sales Ben Money is also leaving the company to become TheTMSWay’s managing director strategic sales and data management. Ellis said that he will remain to oversee transition of his duties, and that FIC had been informed of his departure at the beginning of May. Possible successors are being considered both internally and externally but no decision has yet been made. “Whoever it is, will be taking over a business that’s in great shape,” said Ellis. “After a 15-year career in TV, I’m joining a start-up – one that I believe has a huge amount of potential.” Based in Hong Kong. Ellis will be in charge of the company’s strategy and business development with Frederick Saurat, Co-Founder of TheTMSway, and non-executive director Bernard Glock former vice president global media at Procter & Gamble. Money will lead the strategic responsibility to organize the TMS metrics and data ‘Factory’. TheTMSway will also launch this quarter a customization of its platform of services dedicated to Social Network markets, offering brands a mother board to manage their social engagement through different social networking sites (SNS). The platform will provide the tools to deliver mobile coupons, invitations, and rewards directly from social posts driving the audience to the point of sales or events.