Southeast Asia, Australia – Samsung Electronics has chosen National Geographic Channel as its media and production partner in its launch of 3D TV. Premiering in May across Southeast Asia and Australia, Samsung is sponsoring National Geographic Channel’s renowned About Asia culture series with its latest 3D TV advertising spot empowered by the channel’s latest ‘Live Curious’ brand initiative for a stronger storytelling element. A series of 3D break-bumpers is also designed drawing on Samsung’s latest 3D TV theme – World’s First 3D TV, Turn On Tomorrow and National Geographic Channel’s yellow border. In addition, the 3D TV innovator is collaborating with National Geographic Channel’s in-house production experts and its partner to feature 3D content as basic product display on Samsung 3D TVs in retail outlets across Southeast Asia.