Mumbai – Star India has unveiled a refreshed Star Plus with the tagline ‘Rishte Wahi, Soch Nayi (Old relationship, New thinking)’. The channel refresh will feature a new Star Plus logo, the Ruby star, along with programming that reflects ‘Rishte Wahi, Soch Nayi’ – a fresh perspective on life and relationships. The ‘nayi soch’ on Star Plus is manifest in the shows currently on air – the process of change and the brand promise is already coming through, demonstrated in strong characters who reflect the fresh thinking on the channel. The woman of Star Plus brings in ‘nayi soch’ either quietly, staying in the background or leading from the front. All content created on Star Plus will continue to reinforce the brand promise – ‘nayi soch’ – the new perspective on life and relationships.
Ad – Before Content
Related Articles
- Limecraft Announces New Platform Update and Preview of MI at MPTS 2024
- CABSAT 2024 to highlight new advancements in media and satellite technology with Content Congress and SATExpo Summit
- ITV and Hera Pictures announce I Fought The Law starring Sheridan Smith
- Hiltron Introduces Field-Upgradable Motorisation Kit for CPI 2385 Satcom Antenna
- Agile Content appoints Koldo Unanue as new CEO to boost the TV Platform business
- Alef UK opens in London with writer/director Gilles Bannier appointed as Creative Director