According to new figures from the Broadband Forum, there were an estimated 36.3mn subscribers to IPTV services worldwide by the end of the first quarter of this year, up 46% year-on-year, and an impressive 7.8% during the first three months of this year alone. The study adds that broadband subscription growth took an upswing during the first quarter of 2010, partly due to healthy DSL growth in every region, strong fibre rollouts in Asia and aggressive IPTV service offerings. The figures indicated that there were a little over 484mn broadband subscriber lines in operation by the end of March, representing a year-on-year growth of 12.41% and a quarterly growth of 3.12%. China and the US are named as the top two countries for both broadband and IPTV. The research found that Asia was responsible for more than 53% of the broadband lines added in the first quarter of this year, with mainland China alone accounting for 45% of the total lines added worldwide in the period. Global IPTV penetration is calculated to be running at around 7.7% of total broadband lines – a ‘significant penetration’, given the established position of cable, DTT and satellite TV alternatives in many mature markets, according to the Broadband Forum. While Europe, and especially France, are named as continuing to lead the IPTV market in terms of total subscribers, in regional terms, Asia is beginning to challenge that global dominance by adding approximately 2.9mn customers over the last year, and 1.2mn in the first quarter of this year alone, resulting in Asia increasing its regional share of the market to 32.4%. China now has over 5mn IPTV subscribers, according to the study, while South Korea, Japan and Hong Kong are also among the top ten countries.
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