BBC Worldwide announced the relaunch of its channel websites with the unveiling of a brand new consumer site for its preschool property, CBeebies. The launch of the international site, www.CBeebies.com , is the first of the branded channel websites to be refreshed and forms part of a wider strategy to offer an enhanced user experience and provide more extensive information relating to the programming online. The website will offer geo-targeted content in key CBeebies territories including South Africa, Asia, and Australia, as well as local language content for Latin America and Poland. The new-look site provides the CBeebies bugs with a brand new home – a specially created underwater world which is stimulating, playful and fun, reflecting the key values of the CBeebies brand. The underwater world is a unique element for international pre-school audiences and was considered to be a universally recognised environment for this demographic. The content is presented by genres and enables preschoolers to interact with some of their favourite CBeebies characters and titles, including Penelope k, by the way, Charlie and Lola, Big and Small, Waybuloo, In The Night Garden, 3rd & Bird and Boogie Beebies. The CBeebies website is now live and the refreshed pages for BBC Worldwide’s other channel brands – BBC HD, BBC Entertainment, BBC Lifestyle and BBC Knowledge – will follow in the coming months.