India – NEO Sports Broadcast Pvt. Ltd, owner and operator of NEO Cricket and NEO Sports announced a new on- air look for NEO Cricket with the commencement of India- Australia series. The new look of NEO Cricket reflects the immense passion for cricket in India. This is captured visually with an intense stream of energy and light that frames the silhouettes of the cricketers in action, forming a connection between the fan and the cricketer, united in their love of the sport. Prasana Krishnan, COO, NEO Sports Broadcast Pvt. Ltd. said, “NEO Cricket’s new look epitomizes the passion that India holds for cricket, it also symbolizes a new India. It is aggressive, young, bold and unabashedly Indian. This is beautifully represented through our channel’s new identity that shows fans,cricketers and the intense energy that cricket generates.” NEO Cricket went on air with its’ new identity on 1 October 2010 while NEO Sports, the premium sports channel will relaunch in November 2010.
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