Singapore – SPE Networks – Asia received a total of nine awards, including five Golds and four Silvers, at the PromaxBDA Asia Awards 2010. Held 29-30 November 2010 at The Art House at Old Parliament in Singapore, the PromaxBDA Asia Awards is the Asian division of the world’s only competition recognizing excellence in marketing, design and creative content in the entertainment and information industry. With stiff competition from the great number of entries received each year, the PromaxBDA Asia Awards represent the industry standard for excellence. AXN, SPE Networks – Asia’s destination for action and adventure, and Asia’s leading English-language general entertainment channel, bagged three Gold and two Silver honours in all. Among the prizes, the AXN team was rewarded for their great use of humour by winning both the Gold and Silver awards for ‘Funniest Spot’. Striking Gold is ‘AXN On The Ball’ where detectives from the CSI crime and investigation drama franchise ‘took a break’ from their busy crime-solving schedules to ‘play’ in an amusing game of football, in celebration of the FIFA World Cup held in June 2010. Notching Silver is the wacky ‘Creature Feature’ spot that gave viewers a fun new reason to watch some of the most iconic movies on AXN again. With big scary creature shots, giants from AXN movies such as Anaconda, Men In Black, King Kong and Spider-man were made to ‘share their experiences’ of their first hug and first kiss, amidst cliché romantic music to great hilarity. Sony Entertainment Television, SPE Networks – Asia’s female-skewed TV network serving up wickedly juicy entertainment has won PromaxBDA Asia or World Awards each year since 2008. Among its two Gold and two Silver wins this year, Sony Entertainment Television’s campaign for mystery thriller series, Melrose Place, took centre stage. Central to the ‘whodunit’ murder plot in Melrose Place, the team customised the CLUEDO board game to include the show characters in a special Melrose Place edition set which won the Silver award for ‘Best Marketing Collateral’. The concept was brought on air where a series of nine teasers and launch spots introduced the characters of Melrose Place as they appear in the customised CLUEDO set to bring the entire theme to life. The seamless campaign took the Gold award for ‘Best Integrated Marketing Campaign’.