Singapore – Spy drama, Covert Affairs boasted a solid debut on Thursday 17 February 2011 at 9pm. Its performance in Malaysia propelled DIVA Universal to the #1 spot during its timeslot among English entertainment genre channels (non-movies, Astro 4+), as viewers lapped up the thrills, drama and romance in the scripted series starring Piper Perabo and executive produced by the director of the Borne trilogy. DIVA Universal’s key demographic was attracted to Covert Affairs as well. This group (Astro Females 20+, Astro Females 25 – 39, Astro Females, 15 – 44) delivered strong ratings, leading Covert Affairs to become the #2 top English Pay-TV show (non-sports) during its timeslot.
Ad – Before Content
Related Articles
- Prime Video’s Innovative Twist: Embracing the Humble ‘Lauki’ to Reveal the Launch Date of Original Series Panchayat’s Much-awaited Season 3
- LiveU Demonstrates its Efficient IP-Video Workflows for Live News and Sports at Broadcast Asia 2024
- ACE Entertainment Films Brings Next Two Films in Miranda Green Mystery Franchise to 2024 Cannes Festival
- ABP News Leads as India’s Most Viewed Hindi News Live Stream with 35.20 Million Unique Viewers
- Autentic launches YouTube channel Autentic Documentary
- Intinor debuts at Broadcast Asia