Mumbai – Reliance Broadcast Network Ltd. announced that the channel BIG MAGIC will be launched on April 4. The channel is positioned as India’s channel exclusively for the core Hindi heartland, featuring locally relevant entertainment around Humor, Music and Bollywood. BIG MAGIC launches on the back of the company’s recent foray in the television space with the English entertainment genre with two BIG CBS Channels – Prime & Love. The channel will feature a mix of long-form and short-form programming in the Humor & the Bollywood space. There will also be defined blocks of music, in specific day-parts featuring a mix of the best music from across the years. BIG MAGIC will be distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway and others, reaching approximately 10 mn households in the heartland.