Tokyo/Singapore/New York – The tenth annual MTV Video Music Awards Japan (VMAJ) will be staged as a live international music television event to benefit the Japanese Red Cross entitled MTV Video Music Aid Japan. MTV Video Music Aid Japan will be broadcast live on June 25 to more than 30 million homes on MTV Japan, MTV Korea, MTV China and MTV Southeast Asia. A special one-hour version of MTV Video Music Aid Japan will air on MTV channels worldwide to over 550 million homes as an installment of MTV’s weekly live music series, MTV World Stage. “This decision was a simple one – shift the focus to aid and recovery, and use music to inspire and activate our viewers to help the Japanese Red Cross,” said Indra Suharjono, executive vice president and managing director, VIMN North & Southeast Asia. Hosted by Japanese pop sensation AKB48 and featuring live performances from international, regional and Japanese artists, the staging of MTV Video Music Aid Japan will be the culmination of MTV Japan’s Music Of Hope campaign, the channel’s multiplatform response to the March 11 earthquake and tsunami. Designed to inspire and rally young people to contribute time or funds to recovery and rebuilding efforts, Music Of Hope will feature inspirational music videos, live performances, artist interviews, exclusive news and stories about artists and young people who have been impacted by the disaster. MTV Video Music Aid Japan will be held at Makuhari Messe in Chiba Prefecture.
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