Singapore – Universal Networks International today shared statistics that revealed the types of content and programming Asian women want on television, during its High Heeled Warriors breakfast session at the National Museum of Singapore. The network, along with research partner, Synovate, surveyed women from Singapore, Malaysia, Indonesia and the Philippines. The study presented insights into the pyschological motivations and lifestyles of these women. Some of these motivations include conviviality, belonging, security, control, recognition, power and enjoyment. These results provide content providers a better understanding of the female Pay-TV consumer to engage them more effectively. Christopher Williams, VP of sales and commercial operations, told TV ASIA Plus, “The High Heeled Warrior project developed from a realization that Universal Networks is onto something really unique in the Asian television industry. We have four channels speaking to the female audience, each one with their own respective positioning.”
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