India’s Times Television Network, launches TIMES NOW, ET NOW and ZOOM in UAE today. The channels will be broadcast in collaboration with Etisalat, leading telecom operator and TV services provider in the Middle East. The channels will cater to the large and affluent Indian and South Asian communities in the UAE, where they will be able to receive the latest breaking news, analysis, business updates and Bollywood entertainment from back home with India’s leading channels. “The launch of these channels now extends our international reach to 26 countries worldwide. Dubai is a large and important market since it has a significant Indian population and we are happy to partner Etisalat for our launch,” said Sunil Lulla, Managing Director and CEO of Times Television Network. Times Television Network will be available to the viewers as part of eLife TV Asian Choice Basic package.