Mumbai – Life OK, the new Hindi general entertainment brand launched by Star India, goes on air this weekend. The channel aims to connect with its viewers through its “Life is Good” philosophy. Sanjay Gupta, COO Star India, said at the launch, “Recognizing the importance of youth, the brand will be launched via a week long digital engagement plan and the biggest online concert ever with an eight-hour long Life OK Rockathon exclusively for the web.” The marquee shows of the channel include; Meri Maa, about the special bond between a mother and child; Mahadev, a period epic story of Shiva’s journey from ascetic to householder; and Saubhagyavati Bhava, a cautionary tale of a young woman, whose parents lay focus on external appearances rather than inner values, when choosing her spouse.
Ad – Before Content
Related Articles
- Calrec scoops third Argo win with NAB Show Product of the Year 2024 Award for tailored version of Argo S
- CBC launches new Spring/Summer 2024 podcast slate
- Mandarin Series BREEZE BY THE SEA, helmed by Peter Ho, starring Bolin Chen and Puff Kuo releases First Look
- Samsung TV Plus brings SURFER FAST Channel to surfing enthusiasts in Australia
- DDish TV LLC Chooses PlayBox Neo Channel-in-a-Box for Broadcast Network Expansion
- JioCinema set to redefine subscription market with launch of Premium Plans