Mumbai– Star Gold delivered 25199 TVTs to Prem Ratan Dhan Payo, breaking its own film TV premiere record which was previously held by Bajrangi Bhaijaan (25073 TVTs).

Star Gold had pulled off an extensive and innovative marketing campaign, making Prem Ratan Dhan Payo one of the anticipated television premieres of recent times. A key highlight of the campaign was a unique activation that surprised mall goers with an experience of a royal Prem-filled extravaganza first-hand.