Mumbai – Discovery Networks Asia-Pacific (DNAP) today announced that it is launching Discovery Kids in the region, starting with India, Indonesia and the Philippines as the first markets.

Discovery Kids seeks to entertain and educate children with content that triggers their curiosity and helps to develop their cognitive, social, and emotional skills, bringing families together by promoting co-viewing with parents. The target audience for Discovery Kids is children aged from four to twelve years old, with the core target being those aged between seven and ten.

Some programming highlights from Discovery Kids at launch include: Discovery-produced Headrush, featuring Kari Byron from Mythbusters; Think Big; and Wild Kratts.

This announcement was made by Mark Hollinger, President and Chief Executive Officer, Discovery Networks International at the FICCI Frames industry event in Mumbai where he was a keynote speaker.