Cannes – Likers.tv, the first-of-its-kind, social media-based on-screen advertising platform, has been picked up by leading Mongolian broadcaster Mongol TV. Likers.tv, which aims to establish substantial incremental revenue streams for both brands and broadcasters, will bridge the gap between TV and the ‘second screen’.

Comprising a LIVE advertising ticker at the bottom of the TV screen overlaid onto existing programming, the platform displays pictures and names of a brand’s new social media fans in real-time to facilitate instantaneous public endorsement on TV. Viewers can also ‘like’ a specific programme or show contestant. 

Mongol TV will receive a free license, conditional on royalties, and Likers.tv will manage the real-time fan feed, which also includes an built-in linguistic filter. The platform is compatible with both Facebook and Twitter.