London – Pre-school entertainment channel JimJam, part of Chello Zone’s international portfolio of channels, launched this April on Africa’s My TV platform.

Since its launch in 2006, JimJam has rapidly expanded across six feeds and into more than 60 territories across Europe, the Middle East, Asia and Africa. It is available in 12 languages to over 17 million subscribers worldwide.

My TV is the satellite-delivered pay television service, offering affordable and entertaining content to English-speaking sub-Saharan African families. The service offers a mix of movies, sports, lifestyle, fashion, music, kids, news and general interest channels. JimJam forms part of the basic package and is broadcast in English.

This is the first launch for JimJam in many of the continent’s territories and is the only channel aimed at pre-schoolers on the My TV platform.

Louise Cottrell, VP Affiliate Sales, says: “JimJam is currently enjoying great global expansion due to our extremely popular line-up of stimulating and trusted quality programming. JimJam offers unrivalled access to some of the world’s best loved kids TV and we’re confident the channel will prove to be hugely popular with our new subscribers and families in Africa.”