Singapore / Thailand – Viacom International Media Networks (VIMN) today announced the launch of one of its global anchor brands PARAMOUNT CHANNEL in Asia. Building on the network’s international success in Spain, France, Russia, Romania, Hungary, Latin America and Italy (to be launched in February 2016), VIMN has secured its first distribution deal in Asia with CTH, a major pay-TV operator in Thailand. The high-definition 24-hour movie channel is set to launch first in Thailand on CTH’s traditional satellite and over-the-top (OTT) streaming service in May, giving it linear OTT and linear TV Everywhere streaming rights in Thailand. The agreement also includes a new licensing deal for MTV Thailand to be officially moved over to CTH, which was effective from 15 January 2016.

 

PARAMOUNT Channel is a contemporary entertainment destination where audiences of all ages can experience and celebrate years of films and exclusive behind-the-scenes content. The 24-hour network will offer Thai audiences a unique mix of blockbusters, movie hits, cult favorites and some of the most award-winning films in the history of cinema from PARAMOUNT Pictures’ monumental film library.

 

PARAMOUNT Channel is one of the most widely distributed ad-supported movie channels in the world. The launch of PARAMOUNT Channel in Thailand will bring the total international reach of the channel to more than 90 million households. PARAMOUNT Channel will join its sister channels MTV, Nickelodeon, Nick Jr., Comedy Central, MTV Live and MTV China in the region.

Under the agreement, CTH will also manage advertising sales together with VIMN Asia for both PARAMOUNT Channel and MTV Thailand. Under CTH, MTV Thailand will continue to operate as a fully localized channel – made in Thailand for Thai viewers.