Paris – Novavision, which is celebrating its tenth anniversary this year, is changing its name from January 1, 2013, to Novovision.

To underline the change, Novavision will display its logo with the “a” crossed out and superimposed with an “O” at the upcoming MIPCOM market. The change will come into effect permanently from January 1.  

François-Xavier Poirier, President of Novavision, said: “We took this decision to avoid any possible confusion with other brands. Novovision, which is how our Latin American clients often refer to us, emerged as a natural choice.”