Melbourne– DSI by Inverleigh, commercial arm of Inverleigh Media Holdings, has linked arms with its other divisions to rebrand as Inverleigh. The news comes as the company prepares to launch an unprecedented 83 new series titles at MIPCOM and Sportel this October.
Since launching four years ago, DSI has enjoyed sustained year-on-year growth, currently distributing premium sports content to more than 230 broadcasters worldwide.
The group’s in-house production and development divisions – Intrepid Production and Vertiscope respectively – have since established the most diverse and significant sport entertainment library, which now exceeds 2,000 hours.
“The decision to create a single commercial brand is aimed at strengthening competitiveness and streamlining operations, while enabling Inverleigh to boost its position in the global sports market,” said Inverleigh CEO Peter Wraith.
The new brand will be unveiled in October at MIPCOM and Sportel, carrying the tagline ‘Love The Story’. The tagline represents the company’s strength in story-telling and narrative-rich content,” Wraith said.
The rebrand is the first of several major announcements flagged for the coming weeks, with a number of strategic developments to take effect.
Additionally, the newly developed Inverleigh.com website will go live this week, showcasing the company’s entire range of new programming.