New York – The founding partners of the Digital Content NewFronts – AOL, Digitas, Hulu, Microsoft Advertising, Yahoo! and YouTube – in partnership with the Interactive Advertising Bureau (IAB), announced that the second annual Digital Content NewFronts will be held April 29 – May 3, 2013, in New York City.

The Digital Content NewFronts will be organised like the upfront marketplaces familiar for years in the television industry. The IAB, which is taking over as the Digital Content NewFronts’ managing partner, will manage a calendar that will feature star-studded productions organised by the NewFronts founding partners and other invited publishers, in which they will unveil their schedules and highlight original video and other programming opportunities available to advertisers.

This news comes on the heels of the release of the half-year IAB Internet Advertising Revenue Report, which pointed to interactive video as one of the fastest growing segments, garnering more than US$1 billion in ad revenue in the first two quarters of 2012, an 18% increase year-over-year.

The Digital Content NewFronts was launched last spring to create a marketplace to showcase and sell high-value original video content and adjacent advertising opportunities in digital media. With the NewFronts attracting hundreds of marketing and ad agency executives to the publishers’ striking presentations, the NewFronts founding partners agreed to expand participation and build a larger marketplace designed explicitly to match brand advertisers to digital video and other programming availabilities.