Singapore– In what aims to become the world’s largest ever advertising campaign, MediaCorp OOH Media and Posterscope and Blue 449 are proud to announce their participation in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis. Project Everyone aims to share the United Nations sustainable development goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.

Posterscope is joining forces with Blue 449, MediaCorp OOH Media and their other media partners across the globe to supply advertising space to display the adverts, which have been designed by Richard Curtis himself, and raise awareness of the initiative. They have engaged with 125 partners to date for the ad to be shown in 450 cities, around 28 different countries, in busy central locations with high footfall including Piccadilly Circus in London, Swanston Street in Melbourne, Bukit Bintang in Kuala Lumpur, Orchard Road in Singapore and Times Square in New York.

The Project Everyone mission campaign in Singapore will be featured on MediaCorp OOH Media’s 14 digital mall screens as well as 40 Opti-prime screens found in bus shelters, which are strategically located in the city and key people hubs in the heartlands. Having an average reach of 3.9 million according to Singapore Outdoor Audience Research (SOAR) by Nielsen, The Project Everyone campaign displayed on Opti-prime screens has the potential to be viewed 131 times by a single commuter in a single day due to its variety of locations. The digital mall screens located at Bugis Street, Chinatown Point, Jcube, Junction 8, Orchard Gateway, Star Vista and Westgate have an average monthly reach of potentially 2 million audiences combined, with the outdoor screen at Orchard Gateway potentially reaching 4 million audiences monthly. The campaign starts from 26 September till 3 October 2015.