CLE (China Licensing Expo), one of Asia’s premier licensing exhibitions organized by the China Toy & Juvenile Products Association, is set to take place from October 17th to 19th, 2023, in Shanghai. Winsing announced its participation in this highly anticipated event, where it will present its latest animated properties and unveil exciting licensing prospects.
Since its inception, Winsing has been dedicated to producing multi-genre animations catering to various audiences. The impressive lineup features well-established children’s animated series GG-Bond and GOGOBUS, as well as several new IPs, including Mega Meow, Shadows of the Void and Mongo.
Mega Meow, a mecha-action kids animation, promises thrilling adventures. Shadows of the Void marks Winsing’s debut of anime TV series, targeting anime enthusiasts. Meanwhile, Mongo, a whimsical 2D slapstick series for animal lovers. For the sequel of the classic IPs, the new space-themed series GOGOBUS Mars Trip will make a launch with its transformable and highly interactive toylines. Additionally, GG Bond Racing S7-8, Kung Fu Pork Choppers S7-8 and “Kungfu” feature film will also make a surprise debut at CLE.
One of the significant phenomena this year is Winsing’s flagship IP, GG-Bond, which has gone completely viral on the Internet, gaining billions of discussion and UGC content worldwide. With over 18 years since GG Bond IP was established in 2005 and a long-standing presence in children’s television, it once again ignited a wave of nostalgia, captivating fans and inspiring them to create and share GG Bond-related content across various platforms. To capture this trend, GG-Bond IP has co-branded with BaiFenCha (milk tea brand) and TOPTOY — all licensed merchandise sold out rapidly, which yielded remarkable results. To mark the 18th birthday of GG-Bond this year, Winsing will also carry out cross-border co-branding with Baidu Map, Eggy Party mobile game, MaLaWangZi, Keep APP, etc., to continue to explore new models of IP cooperation and maximize the brand value.
At the exhibition, Winsing invites all attendees to visit the booth at No. D05 in Hall E1 to discover the captivating animated properties and delve into the exciting realms of licensing, franchising, and co-branding. Winsing is confident that the event will open doors to new and fruitful partnerships that will delight fans and audiences worldwide.