Qalbox by Muslim Pro, the entertainment streaming service renowned for its diverse global Muslim content, has joined forces with Astro to exclusively stream Muslim-focused content in Malaysia. In line with Muslim Pro’s aim of becoming the digital home for all things Muslim, this strategic alliance represents a pivotal moment in the country’s entertainment landscape, offering Astro’s customers an unparalleled selection of enriching Muslim-centric content, elevating the entertainment experience for viewers across the country.
Under this collaboration, Qalbox will be available on all Astro Ultra and Ulti Boxes as an add-on, offering an extensive array of content for the Muslim community. As part of this strategic partnership, Astro customers who own an Ultra/Ulti Box will enjoy an exclusive two-month complimentary subscription to Qalbox, along with a Muslim Pro subscription, starting from July 27 2023 until September 26 2023.
The partnership was announced by the app’s Co-CEOs from Bitsmedia, Nik Emir Din and Fara Abdullah, along with Astro’s Group Chief Financial Officer, Shafiq Abdul Jabbar, and Director of Content, Agnes Rozario.
Since the inception of Qalbox, which is readily accessible within the Muslim Pro app, on web and TV, Muslim Pro has consistently demonstrated a deep commitment to investing in the Malaysian market. Acknowledging the nation’s young and tech-savvy Muslim population and the government’s vision of establishing Malaysia as a tech hub for Islamic content, Muslim Pro launched Qalbox in Kuala Lumpur in December 2022.
The latest collaboration with Astro further strengthens Muslim Pro’s dedication to serving the Muslim community in Malaysia by enhancing accessibility for users. This partnership enables a more dedicated and seamless experience, ensuring that Muslim-focused content is readily available to a wider audience, enriching the entertainment landscape in Malaysia.
“We are thrilled to collaborate with Astro, Malaysia’s leading entertainment provider, to expand Qalbox’s reach and impact within the Malaysian audience,” said Fara Abdullah, co-CEO of Muslim Pro. “Through this partnership, our vision of establishing ourselves as a global Muslim content and entertainment hub and providing a platform for Muslim creatives and filmmakers becomes more concrete. With our diverse content offerings, we are confident that Qalbox will deeply resonate with the Malaysian audience, delivering an unparalleled entertainment experience.”
Qalbox continuously aims to showcase Muslim identities and how faith is integrated in everyday lifestyles of Muslims via a comprehensive scope of genres, including iconic feature films, binge-worthy series, enlightening Islamic-focused documentaries, children’s animations, reality TV and much more. Viewers can delve into Qalbox originals, featuring thought-provoking series like “I Am Muslim,” heartwarming personal stories from “Food From the Heart,” and the emotionally uplifting recitation “Tadaruz Al-Quran.” For young minds, “Islam for Kids” and “Recite and Learn: The Word of Allah” offer engaging and educational content. Captivating series such as “Omar,” “The Sultan and Khan,” and “Little Mosque on the Prairie,” explore compelling narratives of Muslim culture. In short, Qalbox offers something for everyone.
Shafiq Abdul Jabbar, Astro’s Group Chief Financial Officer said, “We are excited to announce Muslim Pro’s Qalbox on our platform, further enriching our suite of the best global streaming apps. Our Muslim viewers can enjoy Muslim-centric content with the addition of over 1,000 hours of Qalbox’s SVOD content available for streaming on our Ultra and Ulti Boxes. We now have compelling content from 12 streaming apps, including our own Astro GO app, which is complimentary to all customers. We are delighted to have this venture with Muslim Pro, the world’s most popular Muslim lifestyle app, and believe this will further complement Astro’s robust content offering, from Astro Signatures and Astro Originals, to the best in live sport and news, to children’s animation and now the rich diversity of Muslim cultures globally, all within a simple touch of a button.”
Both Astro and Muslim Pro are dedicated to nurturing a community of entertainment enthusiasts who find joy in culturally diverse and spiritually enriching content. This partnership promises to redefine entertainment for the Malaysian audience, providing a dedicated space that celebrates Muslim culture and identity within the comfort of their homes.
