Hong Kong – ITV Choice went live in Hong Kong on March 25 at 5pm (HK time) across Asia and Middle East following its rebranding in all five ITV channels in the U.K in January.
Alongside a new name, on-screen presentation and promotional junctions – including a set of new idents, the channel has a new colour picking logo that can adept and blend to the tone and colour scheme of the channel’s programmes. The idents will feature a broad range of moments from everyday life, featuring real people and scenes. The previews were published on ITV Choice’s YouTube channel on March 24.
“We are delighted to roll out our new look across Asia and the Middle East today, “says Augustus Dulgaro, SVP Asia Pacific. “The brand aligns us with our UK parent brand, making us instantly recognisable internationally, providing a more contemporary look, which reflects our proposition and new approach to scheduling. Feedback from our affiliates has been very positive so far; we look forward to hearing the public reaction.”